ABOUT US
Our Journey with Tea
Brand Story
Where it all Began
Lùm was created by Jesse and Richard, two friends united by a fascination for Vietnam’s rare mountain teas. In the mist-covered highlands of Ha Giang, they discovered ancient Shan Tuyet trees – a heritage of purity and tradition that inspired the beginning of Lùm.
What began as curiosity grew into a commitment: to protect these origins and share their authenticity with the world. For us, Lùm is not just about tea – it is about respect for nature, the craft of generations, and the calm that unfolds in every cup.
Our mission remains simple: to bring teas of rare origin and timeless wisdom into modern life.
Core Values
What We Stand For
Pure Origin
- Teas from wild and heritage trees – naturally untouched and pesticide-free.
Sustainable Harvesting
- We partner with eco-conscious farmers committed to ethical, low-impact harvesting.
Authentic Taste
- Teas that reflect the depth of their origin – rich, balanced, and true.
Shared Connection
- Every cup tells a story of friendship, culture, and timeless calm.
